The brief was to brand a contemporary furniture company for launch in Sheffield in June 2017. What I wanted to do was to avoid the various furniture brands you see who are about flamboyance and elegance and over hype their worth. I wanted to create a company which is about the items and the taste of any person wanting to buy into the products and brand values. It’s not about wealth but a focus on ‘FURNITURE for THEN, NOW and TOMORROW’. The brochure has been designed in a concertina format around the size of a business card.