Gambling in Games Awareness

The campaign has been designed to be targeted at parents through it’s visual acuity for awareness and via the association of parody games characters, who have fallen into a downward spiral of addiction. The characters relevance is that they come from a time which parents will recognise from the 80’s and 90’s. These characters are now being presented in the modern day as gambling addicts. ‘Dan’ is the mascot for the campaign and  he has been designed to be a protector for children and an informant to parents on the dangers presented from gambling mechanisms, in online games.